Privately Held; 11-50 employees; Marketing and Advertising industry

March 2011 – October 2011 (8 months) Austin, Texas Area

Schaaf-PartnerCentric is an outsourced affiliate program management agency that helps retail and service merchants grow their revenue through affiliate sales and lead acquisition.

• I helped open the first office in Austin, TX
• Managed a staff of 4 full-time Marketing Analysts
• Managed, analyzed and reviewed performance data in various affiliate networks
• Publisher recruitment and affiliate program optimization
• Trademark monitoring to ensure client’s brand integrity across partner relationships
• Email newsletter design and deployment

Privately Held; 11-50 employees; Marketing and Advertising industry

November 2006 – March 2010 (3 years 5 months)

UnsubCentral helps advertisers comply with email laws and data privacy requirements to protect their brands, deter lawsuits, and maximize email deliverability. UnsubCentral’s suppression list services enable advertisers from Fortune 500 companies and leading Internet businesses to securely exchange consumer data with affiliate partners while honoring consumer unsubscribe requests. UnsubCentral is integrated with major affiliate networks and email service providers, certified by LashBack, reviewed by TRUSTe, and employed by many of the nation’s most recognized brands.

• Managed all daily business operations, client services and account management
• Managed a team of account managers and client services personnel
• Primary sales engineer for three external sales directors
• Drove 30% quarterly revenue growth across existing accounts
• Directly responsible for overseeing the billing and collections for $6,000,000 in annual billings
• Primary trainer of all new sales, sales engineering, account management and client services staff
• Collaborated with sales directors to land key accounts such as Experian UK, Intuit, Real Networks, Johnson &
Johnson, Verizon, Dell, American Express Publishing, Salesforce.com
• Worked with technology team to successfully deploy two milestone product releases within 12 months
• Counseled clients and peers in email marketing and suppression list management best practices
• Relentlessly focused on maintaining 100% client satisfaction (biannual customer service survey)
• Authored many industry-related bylines

Privately Held; 1-10 employees; Health, Wellness and Fitness industry

January 2003 – September 2006 (3 years 9 months) Marble Falls, TX

• Managed all daily operations including sales, customer service, employees, marketing, business development, inventory, fulfillment, purchasing, budget, accounting, shipping, network infrastructure and hardware, customer website development and maintenance
• Overall Profit & Loss responsibility, budget development, analysis and forecasts
• Managed customized, private labeling of 165 SKUs of nutritional and natural medicines offering
• Increased net income 102%, resulting in company profitability
• Maintained $1.4 million in annual sales
• Reduced annual expenses by $250,000
• Cut product labeling costs by 45%: http://www.systemsofmerritt.com/SOM2/medical.html
• Cut shipping costs 40%
• Doubled customer base and signed on company’s first international client
• Customer logo/brand development
• Account manager for 450+ client pharmacies

Privately Held; 1-10 employees; Health, Wellness and Fitness industry

January 2003 – April 2004 (1 year 4 months)

• Prepared and managed all outside sales presentations and proposals
• Developed and maintained 400+ client Websites and product catalog database
• Designed client logos, brand and customized sales and marketing materials
• Managed local printer and file sharing network
• Developed online form to fax/e-mail prescription refill service for client websites
• Fielded marketing and Website related customer inquiries

Nonprofit; 10,001+ employees; Hospital & Health Care industry

March 2002 – January 2003 (11 months)

• Created new and edited existing clinical content for Scott & White’s new IBM Websphere-driven portal using Interwoven’s Teamsite content management system
• Maintained online physician directory, regional clinics sites and online employee newsletter
• Instrumental in the design and development of Website
• Proposed and integrated streaming video promotion, developed online form for video orders and maintained video order database

June 2000 – November 2001 (1 year 6 months)

• Core contributor to exponential growth of Website content and development
• Flash, HTML, Javascript design
• Fully responsible for digital video capturing, editing and encoding
• Maintained bi-weekly quality control to ensure site integrity and functionality
• Ensured individual Web page optimization for search engine indexing

Public Company; 10,001+ employees; TWX; Entertainment industry

1999 – 2000 (1 year)